Common Marketing Measurement Terminology Dashboard A dashboard is a monitoring tool that displays the status of various metrics. Data Cleansing Data cleansing is the process of improving the quality of data by modifying its form or content, for example, by removing or...
Common Marketing Measurement Terminology Campaign An advertising or marketing campaign is a set of coordinated, specific activities that are based on a common theme and are designed to promote a product, service or business through different advertising media. Churn...
Common Marketing Measurement Terminology B-roll B-roll is videotaped footage that is not included in the final edited version of a company’s video news release (VNR). B-roll is given to television stations along with the VNR to give the stations the option of putting...
Introduction The complex world of marketing measurement invokes buzzwords galore and confuses a layman. Navigating them can be tricky. This quick reference introduces you to some commonly used Marketing Measurement Terminology. We define them all in an...